@article{Ridho Bramulya Ikhsan, Johannes Widjaja Wahono , Rudy Kodirun_2020, title={CUSTOMER LOYALTY TO PREPAID CARD: THE SURVEY ON STUDENT AS IM3 USERS IN LAMPUNG, INDONESIA}, volume={18}, url={https://www.archives.palarch.nl/index.php/jae/article/view/2069}, abstractNote={<p>This study investigates the effects of service quality, product quality, price, and switching cost<br>towards satisfaction and its impact on loyalty of IM3 card users. The research is done on IM3<br>prepaid card users in Lampung Province with a total sample of 160 users. The methods used are<br>descriptive statistical analysis and structural equation model analysis. The calculation result,<br>there is nine hypothesis and three hypotheses rejected, namely the price on satisfaction, the<br>product quality on customer loyalty and the switching cost on customer loyalty. Based on the<br>findings of this study conclude that the customer satisfaction is the dominant factor to build<br>consumer loyalty by focus on service quality, product quality, and the switching cost</p>}, number={1}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Ridho Bramulya Ikhsan, Johannes Widjaja Wahono , Rudy Kodirun}, year={2020}, month={Dec.}, pages={553 - 567} }