@article{Kuspuji Catur Bagus Wicaksono , Agustinus Dedy Handrimurtjahj_2020, title={BRAND IMAGE ANALYSIS OF VEHICLE-WRAPPING ADVERTISING APPS IN INDONESIA}, volume={18}, url={https://www.archives.palarch.nl/index.php/jae/article/view/2442}, abstractNote={<p>The update on technology information, particularly on mobile application has provided an<br>opportunity for various types of companies to present and selling products and services directly<br>to consumers. Many company selling identical products and services through different online<br>shopping sites using different brand images. Now the company can also sell their products and<br>services with the help of mobile application to better suited for the growing number of<br>customer. The aim of this study is to determine any differences in brand images of vehicle<br>wrapping advertising apps in Indonesia. The measurement will be based on six factors,<br>including: Attributes, Benefits, Cultures, Values, Personality and User. Data obtained by<br>distributing questionnaires to respondents who uses their vehicle for vehicle wrapping<br>advertising, particularly motorcycle and car. The responded for this research have been<br>collected from January to April 2018. Method that will be used for data analysis is ANOVA.<br>Results obtained shown that there are a difference in terms of Attribute and Value. While, on<br>the other hand there is no difference found in terms of Value and Personality. These results can<br>be useful for new or current companies that already have or about to create or improve vehicle<br>wrapping advertising apps to be able to enhance their brand image to separate from the others.</p>}, number={1}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Kuspuji Catur Bagus Wicaksono , Agustinus Dedy Handrimurtjahj}, year={2020}, month={Dec.}, pages={875 - 885} }