@article{Dr. N.S.V.N Raju, Dr. Anita Patra_2021, title={An Analysis on Investor’s Perception towards Investment Decision with reference to Indian Scenario (Andhra Pradesh)}, volume={17}, url={https://www.archives.palarch.nl/index.php/jae/article/view/4110}, abstractNote={<p>Now a day’s investments in Equity markets become a common phenomenon for all<br>individuals. The national economic growth majorly depends upon the development of equity<br>markets in the nation. Developments in the financial markets around the globe are providing a<br>wide variety of markets and investment options to the investor’s. Investment decision making is<br>not an easy task it includes lot of analysis. Research has been done to know the factors<br>influencing the investment decisions of the investors. Primary data is gathered through a<br>structured questionnaire. Sample size for the study is 100 respondents from Vizianagaram<br>district. In this study, data was analyzed using percentages and Ranking method. It is found that<br>currency strength (economic factors), legal aspect of the company (industry factors), legacy of<br>the company (Reputation factors) and new products of the company (positioning factors) are<br>influencing the investment decisions. The findings from this study would help the policy makers<br>and corporate before making any major decisions.</p>}, number={9}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Dr. N.S.V.N Raju, Dr. Anita Patra}, year={2021}, month={Jan.}, pages={2066 - 2074} }