@article{Joshyja Jose_Biju M.K_2021, title={THE MEDIATING ROLE OF HEALTH CONCERN ON THE CONSUMER ATTITUDE AND BRAND PREFERENCE OF ORGANIC PACKED FOOD PRODUCTS}, volume={18}, url={https://www.archives.palarch.nl/index.php/jae/article/view/6781}, abstractNote={<p>Consumer behavior is a psychological process of recognizing the needs and finding the best information to satisfy the requirements. (Basha et al., 2015) The consumers’ attitude is changing all the time, especially in the case of food products as we can see the organic, packed food product market is on the rise with a CAGR of 25% and the market expectation is that it will touch 12000 crores Nagaraj, S. (2021). The market size for Indian organic packaged food products is expected to cross ₹ 87.1 crores in the current year 2021, with a growth rate of 17%. The consumer’s credence values such as healthiness, safety, protection from chemicals, environmental concern have a pivotal role in building organic market into such a pace. (C. Gan, Zhiyou, M.C.Tran, Cohen, &amp; Xiangxiang, 2020)</p>}, number={4}, journal={PalArch’s Journal of Archaeology of Egypt / Egyptology}, author={Joshyja Jose and Biju M.K}, year={2021}, month={Feb.}, pages={3186-3195} }