TY - JOUR AU - Ridho Bramulya Ikhsan, Johannes Widjaja Wahono , Rudy Kodirun, PY - 2020/12/11 Y2 - 2024/03/28 TI - CUSTOMER LOYALTY TO PREPAID CARD: THE SURVEY ON STUDENT AS IM3 USERS IN LAMPUNG, INDONESIA JF - PalArch's Journal of Archaeology of Egypt / Egyptology JA - J Arch.Egyptol VL - 18 IS - 1 SE - DO - UR - https://www.archives.palarch.nl/index.php/jae/article/view/2067 SP - 538 - 552 AB - <p>This study investigates the effects of service quality, product quality, price, and switching cost<br>towards satisfaction and its impact on loyalty of IM3 card users. The research is done on IM3<br>prepaid card users in Lampung Province with a total sample of 160 users. The methods used are<br>descriptive statistical analysis and structural equation model analysis. The calculation result,<br>there is nine hypothesis and three hypotheses rejected, namely the price on satisfaction, the<br>product quality on customer loyalty and the switching cost on customer loyalty. Based on the<br>findings of this study conclude that the customer satisfaction is the dominant factor to build<br>consumer loyalty by focus on service quality, product quality, and the switching cost.</p> ER -