Nikhil Varghese. (2020). THE EFFECT OF BRAND IMAGE AND BRAND EQUITY ON INTENTION TO PAY PREMIUMThere are some brands of mobile phones that command 30-40% premium in comparison to other brands for very similar configuration. There can be multiple reasons to be able to command such. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), 2237–2245. Retrieved from https://www.archives.palarch.nl/index.php/jae/article/view/1106