KIRANJYOT KAUR , YOGESH MEHTA, KIRANJYOT KAUR,DR. YOGESH MEHTA. PRICE AND PERCEIVED RISK RELATIONSHIP BETWEEN BRAND EXTENSIONS AND PARENT BRANDS. PalArch’s Journal of Archaeology of Egypt / Egyptology, [S. l.], v. 17, n. 7, p. 4285–4294, 2020. Disponível em: https://www.archives.palarch.nl/index.php/jae/article/view/2347. Acesso em: 3 nov. 2025.