SOMCANAE YODPRAM, PH.D, NUCHJARIN INTALAR, PH.D. EFFECTS OF EWOM, BRAND IMAGE, AND BRAND ATTITUDE ON CONSUMER’S WILLINGNESS TO PAY MORE IN THE LOW-COST AIRLINE INDUSTRY IN THAILAND. PalArch’s Journal of Archaeology of Egypt / Egyptology, [S. l.], v. 17, n. 7, p. 12903–12924, 2020. Disponível em: https://www.archives.palarch.nl/index.php/jae/article/view/4973. Acesso em: 3 nov. 2025.