HALA AL-GHAFARI, MUHAMMAD KHAN. EFFECT OF IMC STRATEGIES ON THE PURCHASE INTENTION IN A MULTI-CULTURAL SOCIETY. PalArch’s Journal of Archaeology of Egypt / Egyptology, [S. l.], v. 18, n. 16, p. 255-264, 2021. Disponível em: https://www.archives.palarch.nl/index.php/jae/article/view/8183. Acesso em: 2 may. 2024.