Somcanae Yodpram, Ph.D, Nuchjarin Intalar, Ph.D. 2020. “EFFECTS OF EWOM, BRAND IMAGE, AND BRAND ATTITUDE ON CONSUMER’S WILLINGNESS TO PAY MORE IN THE LOW-COST AIRLINE INDUSTRY IN THAILAND”. PalArch’s Journal of Archaeology of Egypt Egyptology 17 (7):12903-24. https://www.archives.palarch.nl/index.php/jae/article/view/4973.