Prof. Dr. Ritu Sharma, Abhishek Sinha (2020) “NEUROMARKETING AND UNDERSTANDING ANTECEDENTS OF CONSUMER SWITCHING INTENSIONS—A SYSTEMATIC REVIEW OF LITERATURE”, PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(6), pp. 14660–14675. Available at: https://www.archives.palarch.nl/index.php/jae/article/view/4716 (Accessed: 1 November 2025).