Scherly Hansopaheluwakan , Elia Oey , Yohanes Setiawan. THE IMPACT OF BRAND EQUITY AND BRAND TRUST TOWARDS PURCHASE INTENTION THROUGH BRAND PREFERENCE. J Arch.Egyptol [Internet]. 2020 Dec. 11 [cited 2025 Nov. 3];18(1):505-17. Available from: https://www.archives.palarch.nl/index.php/jae/article/view/2063