1.
Kiranjyot Kaur , Yogesh Mehta, Kiranjyot Kaur,Dr. Yogesh Mehta. PRICE AND PERCEIVED RISK RELATIONSHIP BETWEEN BRAND EXTENSIONS AND PARENT BRANDS. J Arch.Egyptol [Internet]. 2020 Dec. 2 [cited 2025 Nov. 4];17(7):4285-94. Available from: https://www.archives.palarch.nl/index.php/jae/article/view/2347