1.
Dr. Ahmed MuneebMehta, Dr. Zargham Ullah Khan, Jaffar Mahmood Butt, Maham Tariq, Rimsha Khalid. THE GAME CHANGER; UNDERSTANDING HOW BRAND IMAGE AND CUSTOMER SATISFACTION INFLUENCES BRAND LOYALTY. A STUDY OF SAMSUNG MOBILE PHONES IN PAKISTAN. J Arch.Egyptol [Internet]. 2020Nov.1 [cited 2022Oct.5];18(1):935 - 96. Available from: https://www.archives.palarch.nl/index.php/jae/article/view/2775