SUGGESTED MODEL OF MARKET ORIENTATION AND SUPPLY CHAIN AGILITY FOR BOOSTING BUSINESS PERFORMANCE

Authors

  • Muthanna ALOBAIDI

Keywords:

markets, supply chain agility, businesses

Abstract

In the last four decades, efforts linking literatures of marketing management to management discipline sparks market orientation concept. Driven by the assumption that maximization of profit and long term performance can be achieved only through understanding customer’s needs and problems as well as competitor’s strategies, two comprehensive studies pioneered the thinking around the market orientation concept, serving as the benchmarks for subsequent research in this field.

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Published

2021-09-24

How to Cite

Muthanna ALOBAIDI. (2021). SUGGESTED MODEL OF MARKET ORIENTATION AND SUPPLY CHAIN AGILITY FOR BOOSTING BUSINESS PERFORMANCE. PalArch’s Journal of Archaeology of Egypt / Egyptology, 18(10), 1570-1582. Retrieved from https://www.archives.palarch.nl/index.php/jae/article/view/10054