The effectiveness of sound metaphor in television advertising
Keywords:
efficacy, vocal metaphor, commercial advertisingAbstract
The audio metaphor in television commercials occupies a wide space at the level of employment and expression of the subject of the advertisement, and today, in light of the technical developments of metaphor, has become an aesthetic value in the structure and formulation of the contents and ideas presented in the work that emerge from the value of the advertisement. It enhances the aesthetic and expressive value of advertising and as a result of many developments in the expressiveness of sound metaphor in television commercials.
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Published
2021-10-24
How to Cite
Maysoon Kadhim Jasim, & Baida Noori Thaib. (2021). The effectiveness of sound metaphor in television advertising. PalArch’s Journal of Archaeology of Egypt / Egyptology, 18(10), 3030-3043. Retrieved from https://www.archives.palarch.nl/index.php/jae/article/view/10304
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