FACTORS CONTRIBUTING TO SMALL BUSINESS SUCCESS, A CASE STUDY OF DISTRICT CHARSADDA

Abstract

Focusing on a general understanding of a successful small business, this study will help to explore the reasons for a successful business in Charsadda, Pakistan. To examine the various factors that contribute to the success of small businesses, data were collected from 70 randomly selected respondents. Charsadda District, Khyber Pakhtunkhwa, Pakistan. A structured questionnaire was used to collect basic data. Our research shows that for small businesses to be successful, they need entrepreneurial experience, motivation, technology, and an understanding of the internal and external environment. Small businesses have become an important and dynamic sector in the global economy. Small industries play an important role in economic development in the form of innovation, competition, and employment. Many researchers have written about various factors that play a key role in running a successful business. Entrepreneurs are responsible for their business success and face serious challenges in doing so.