FACTORING IN CPEC’s ROLE FOR DEVELOPMENT OF TOURISM IN PAKISTAN
This article aims to analyze historical evolution, importance for national prosperity and perspective vis-à-vis prospects of tourism development in Pakistan, especially in the wake of ongoing CPEC projects. As, it is well known fact that development of tourism over the years has been greatly influenced by the overall human development, therefore industrial revolution led to the development of economic corridors, integration and connectivity among societies. Consequently, industrial society initiated the process of globalization and activities of mass tourism. However, owing to rapid technological advancements postmodern society started looking for personalized and diverse tourism products. As per OECD (2010) globalization has strengthened certain driving facets of tourism that include rising incomes, development of network societies and cheaper and faster means of communication. The tourism demand dramatically increased after World War II and many investors, entrepreneurs and Governments were lured in, to invest in tourism without proper consideration to the feasibility and aftermaths. Majority of experts hold the view that tourism has picked up in the last four to five decades as an unplanned activity. Indeed, it was developed in variety of ways and paces across the countries. Though developed World has formulated the contemporary tourism planning approaches; while taking due cognizance of their cultural environment, human resource status, political and socio-economic systems that can prove helpful for others as well, yet practical manifestation of these planning approaches in developing countries like Pakistan can only be implemented after necessary adaptation to prevalent environments mutates mutandis.
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