THE USE OF FACEBOOK GROUP IN DISTANCE LEARNING DURING THE TIME OF COVID-19 PANDEMIC

Abstract

This study was conducted to better understand the effectiveness of using the Facebook Group
feature of Facebook in Distance Learning as an alternative to various learning management
systems especially during the time of the COVID-19 pandemic. Pre-test post-test control
group design utilizing a quasi-experimental research design was used on the 96 Business
administration students studying in a polytechnic university branch in the First District of
Camarines Sur, the Philippines. A researcher-made test was used to test the academic
performance of students. The results revealed that the use of Facebook Group in virtual
classrooms highly improved the academic performance of students compared to those that
were taught using a modular approach. Also, the students perceived that the use of Facebook
can be used as supportive tools in learning during the new normal teaching even though they
faced challenges in using the said platform in learning.