FRAMING IDEOLOGY AND POWER: A CRITICAL DISCOURSE ANALYSIS OF NAWAZ SHAREEF SPEECHES

Abstract

Political discourse including public speeches is often analyzed through the Critical Discourse Analysis. Politicians make public speeches to win favorite response from their audience. This paper examines the persuasive and hegemonic strategies implied by Nawaz Shareef to influence his public. In order to strengthen his point of view, the speaker delivers speeches which highlight that the emphasis is given on lexical devices and this hypothesis helps the researchers in collecting such speeches. In order to have clear reflection of exhibition of purpose and power Taiwo’s Micro, Meso and Macro levels are taken into account. In addition to it, the present study is underpinned only with the application of Micro level analysis in accordance with Taiwo’s devices. Results reveal speaker’s Western style of speech and depict that repeated words, usage of personal pronouns, platform of speech and words for appraisal are there to show intimacy as well as speaker’s persuasive and hegemonic strategies. Moreover, the findings of the research show an obvious impact of context on choice of lexical categories employed by Nawaz Shareef in his political discourse. The present study’s approach may help to fill up the gape present in the existing literature. A number of other approaches can be implemented on these speeches to infer other results as well.