Local Product Development for Bamboo Plywood of Kanchanaburi Thailand

Abstract

Bamboo plywood is a non-timber forest product which is growing rapidly in the market and become the intention of practitioners as well as academicians. However, the local product development in Bamboo plywood is lacking which require significant strategies to promote. Therefore, the current study is an attempt to examine product development in Bamboo plywood. To achieve the current objective, the relationship between employee’s capability, innovative idea, idea implementation, marketing of idea, idea evaluation and product development was examined. Data were collected through questionnaires from Kanchanaburi Thailand and analyzed by using statistical software. Results of the study shows that employee capability can increase the ideas generation process which further lead to the product development. Idea implementation also has major role in product development. Additionally, idea marketing and idea evaluation has the ability to foster product development.