EMERGING REVENUE MODELS ADOPTING BLOCKCHAIN TECHNOLOGY BY INDIAN TELECOM COMPANIES - A TAXONOMY

Abstract

Blockchain became widely popular in 2009 due to the invention of Bitcoin. In India,
Telecom operators being in an emerging market, have huge untapped potential for using
blockchain for revenue generation.
There is a dearth of academic research in the area of developing blockchain enabled
revenue models specific to telecom industry.
Hence the objective of this paper is to identify the revenue models which can be
employed in telecom companies by adopting blockchain technology. This study tries to add to
the literature by exploring the following aspects a) The attributes of Indian telecom companies
for adoption of blockchain (b) The bottlenecks for this adoption and risk associated and (c)
viability of use cases which can be implemented by Indian telecom companies.
Primary data was collected in the form of expert interviews and the data was analysed
using regression techniques with the help of SPSS to develop the conceptual model..