THE EFFECT OF TECHNOLOGY-BASED FINANCIAL SERVICES (FINTECH) ON PERCEIVED BENEFIT AND EASE OF USE OF FINANCIAL SERVICES IN CITY OF BEKASI, INDONESIA

Abstract

The purpose of this study is to analyze di impact of Financial Technology. For the financial sector,
technological innovation is actually not a new phenomenon. Although internet users in Indonesia are
increasing every year, the use of financial technology for access to banking services in Indonesia is still
relatively low, this is due to low financial access and low financial literacy. Based on this phenomenon,
this study try to find out the extent to which the influence of technology-based financial services on
perceived benefit and ease of use of financial services of the Bekasi community is either partially or
simultaneously. This study uses a type of quantitative approach and the type of data used is primary
data. The sampling technique used was purposive sampling. The population in this study were the people
of Bekasi Barat, totally 700 people, the number of samples that could be taken were 140 people. The
results showed that there was a positive influence on the perception of benefit and perceptions of the ease
of use of financial literacy in the Bekasi Barat area. This is evidenced by the calculated F value greater
than F table (3.214 > 3.11), with a significance value smaller than 0.05 (0.027 <0.05).