Analysis of Small and Medium Enterprises’ Crisis Management: A Multi-case Study

Abstract

Crisis management work includes a range of viewpoints from recession effects, strategic
perspective and direction, risk managing & professional skills. Something that isn't so obvious is
how small to medium-level companies function through dynamic crisis response systems. There
exists very little knowledge regarding the way in which SMEs organize, react, restore & develop
via crisis situations. To address this gap in the research, a multi-case research seeks to examine
the real disaster management strategies of 5 SMEs. The present research aims to discuss the
processes associated with SMEs that are utilized to handle crises. The case study findings
indicate that SMEs demonstrate robust business sensitivity given their capital limitations and
fairly poor market positions. Furthermore, this paper indicates that successful SME crisis
management requires strategic market strategy for balanced development & resolution