HOIAN, VIETNAM EFFICIENCY EXPLOIT POTENTIALS, CULTURAL ADVANTAGES, HERITAGE FOR LOCAL ECONNOMIC GREE GROWTH AND SUSTAINBLE DEVELOPMENT
Hoi An Ancient town is located in Viet Nam's central Quang Nam Province. Hoi An used to be a busy international trading port, a trading center connecting the North, Central and South. This has created for Hoi An, a land of diverse cultural convergence and convergence, with the mixture and interference of many different beauties. With its multi-layered cultural depth, the multicolored Hoi An has been recognized by the United Nations Educational, Scientific and Cultural Organization (UNESCO) is "World Cultural Heritage" (December 4, 1999).
Over the past years, Hoi An has focused on effectively exploiting the potentials and advantages of culture and heritage, building a locality worthy of being a unique cultural and tourist center of the country and the world, contributing to an important part in the green and sustainable socio-economic development. However, Hoi An is facing great challenges in the context of globalization, international integration today.