E-COMMERCE ADAPTABILITY WITH REFERENCE TO DELIVERY OF PRODUCTS
The innovative penetration and increasing usage of internet, largely attributed to telecom players like Jio,Airtel has caused an increase in time being spent on social media by the young mass. It has been observed that a large percentage of the population spend their leisure time on social networks and online shopping activities. Therefore, online businesses extended their valuable services to the customer to generate more revenues. The new generation adopted the e-commerce practices very extensively because of its impressive offerings strategies.Every year there are a few trends that shape India’s e-commerce industrywith the widespread growth of internet in India, E-commerce has changed the way of doing business of buying and selling of product and services. The e-commerce business is rising and it is expected to touch INR 414 billion by the end of 2022[statista.com, 6]. E-commerce offers convenient delivery options to consumers. Consumers have the liberty to select desired delivery option as per their convenience. The objective of this paper is to analyze delivery preference of consumers and challenges in delivery of product and services. It is a descriptive paper based on the analysis of survey data collected through a suitable questionnaire.