THE APPLICATION OF ELECTRONIC WALLET IN APU CAMPUS
Keywords:
Electronic Wallet, Mobile Payment, Online Shopping.Abstract
What technologies will have a major impact on our lives in the next decade? British magazine new scientist has selected seven techniques to explain. (Science Times, 2011) among them, mobile payment is the mainstream, which is mainly divided into remote payment and near-field payment (NFC). Among them, remote payment refers to the payment method that allows users to log in the bank's website or the client through mobile phone, such as online shopping and online ticket purchase. Near-field payment refers to the method of swiping a card with a mobile phone to take a car or buy something.
The potential for mobile payments has attracted the attention not only of operators and handset makers, but also of traditional businesses such as Banks and credit card companies.
The appeal of mobile payments is that it offers a timesaving and effort-saving method of payment for consumers, while there is a bigger opportunity to send coupons and advertising messages to potential customers through mobile payment platforms.
It is learned that the mainstream mobile payment means in the international market include: the startup company Square swiping card model, the launch of PayPal's PayPal Here, the launch of Google's Google Wallet (based on NFC technology), Zip mark (scan to complete payment immediately) and so on. Among them, Square's swipe mode is the most concerned. (Computerworld, 2012).
Global mobile payments will total more than $171.5bn this year, up more than 60 per cent from $105.9bn in 2011, according to a report by Gartner, a consultancy. Mobile payment users will also grow by 32% to 212.2 million from 160.5 million in 2011.Gartner also expects the mobile payments market to reach $617 billion by 2016, with an average annual growth rate of 42%. There will also be 448 million mobile payment users.

