An Analysis on Investor’s Perception towards Investment Decision with reference to Indian Scenario (Andhra Pradesh)

Abstract

Now a day’s investments in Equity markets become a common phenomenon for all
individuals. The national economic growth majorly depends upon the development of equity
markets in the nation. Developments in the financial markets around the globe are providing a
wide variety of markets and investment options to the investor’s. Investment decision making is
not an easy task it includes lot of analysis. Research has been done to know the factors
influencing the investment decisions of the investors. Primary data is gathered through a
structured questionnaire. Sample size for the study is 100 respondents from Vizianagaram
district. In this study, data was analyzed using percentages and Ranking method. It is found that
currency strength (economic factors), legal aspect of the company (industry factors), legacy of
the company (Reputation factors) and new products of the company (positioning factors) are
influencing the investment decisions. The findings from this study would help the policy makers
and corporate before making any major decisions.