PARENTS KNOWLEDGE, EXPERIENTIAL MARKETING IN DETERMININGDECISION TO PURCHASE GADGETS FOR CHILDREN

Authors

  • Indriyana Prasasti
  • Asep Riyanna Rukhyat
  • Kevin Edria Nashar
  • Nuranisa
  • Artarina DA Samoedra

Abstract

Knowledge of parents about gadgets is good enough, but many parents still give gadgets to their
children, even though there are some parents who experience bad events due to the dangers of
gadgets used by their children. On the other hand there are currently a lot of kids who already have
gadgets, which they shouldn't be old enough to have gadgets. The purpose of this study is to describe
and find out how much influence the knowledge of parents, experiential marketing, in determining
the decision to purchase gadgets for children. The method used is descriptive verification through a
questionnaire as data collection and tested by path analysis. The results showed that parents'
knowledge did not significantly influence the purchasing decisions of gadgets for children while
experiential marketing had a significant effect on the purchasing decisions of gadgets for children.

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Published

2020-12-25

How to Cite

Indriyana Prasasti, Asep Riyanna Rukhyat, Kevin Edria Nashar, Nuranisa, & Artarina DA Samoedra. (2020). PARENTS KNOWLEDGE, EXPERIENTIAL MARKETING IN DETERMININGDECISION TO PURCHASE GADGETS FOR CHILDREN. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(4), 3512- 3519. Retrieved from https://www.archives.palarch.nl/index.php/jae/article/view/4171