ASSESSMENT OF E-MARKETPLACE IN INCREASING THE COST EFFICIENCY OF ROAD TRANSPORT INDUSTRY
This article focuses on the e-marketplace and the Road Transport Industry in India, with the necessary references from the international market, including the history of the development of these two industries, as required. Once discussed individually in detail, the relationship between the two industries is discussed. The research discusses the e-marketplace industry in detail, while also explaining the relationship between e-commerce and e-marketplace. A detailed look is then made into the functions of the e-marketplace, its components, and types. Thereafter, the advantages and disadvantages of e-marketplace are also detailed. A quick look is also made into the reach and extent of the e-marketplace and its performance in India. The Road Transport Industry is discussed in detail after e-commerce, together with the challenges therein. The article discusses the Electronic Logistics Marketplace (ELM) in detail and the amalgamation of the e-marketplace technologies with the Road Transport Industry/Logistics Industry. It discusses the benefits of technology implementation by the logistics industry, the available technologies, and how the ELMs are leveraging these technologies. Also discussed are the types, functionality, and benefits of ELMs and the challenges therein. Finally, the chapter discusses the performance of ELMs in India and the global factors influencing it.