E-COMMERCE BUSINESS DIGITAL TRANSFORMATION

Authors

  • Dirgantara Bayu Aji Pamungkas
  • Jodi Setiyawan
  • Fandi Gunawan
  • Asep Muhamad Taufik
  • Muhammad Rasyiid Nandiwardhana
  • Bob Hardian Syahbuddin

Abstract

Digital ecosystem has rapidly grown in Indonesia. E-commerce has become the most
disruptive among others. XYZ is one of the Indonesian e-commerce platforms. They choose
to keep evolving through digital transformation to align with the current need. This research
aims to identify XYZ's digital transformation to meet current business, partners, and
customers' needs. Data were obtained by interviewing and collecting company documents,
and Gupta's framework was chosen for analysis. The transformations which have been done
by XYZ are changing the strategy market-based view into a resource-based view. XYZ also
transformed from e-commerce to a business segment platform with a B2B2B model. The
Gupta framework is used as the foundation for this transformation. The results of the Gupta
framework are translated into strategies for achieving new company structure and values

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Published

2020-12-29

How to Cite

Dirgantara Bayu Aji Pamungkas, Jodi Setiyawan, Fandi Gunawan, Asep Muhamad Taufik, Muhammad Rasyiid Nandiwardhana, & Bob Hardian Syahbuddin. (2020). E-COMMERCE BUSINESS DIGITAL TRANSFORMATION. PalArch’s Journal of Archaeology of Egypt / Egyptology, 17(10), 864-874. Retrieved from https://www.archives.palarch.nl/index.php/jae/article/view/4702