RELATIONSHIP BETWEEN VARIOUS POLICIES OF DEMONETIZATION AND THEIR IMPACT ON ONLINE SHOPPING- WITH REFERENCE TO LUDHIANA DISTRICT

Abstract

The demonetization made a greater impact on the market especially in the consumer market. Most of the consumers have been started buying various products through internet. Therefore the sellers of the products are studying in studying the trend of online shopping among consumers. The present paper has focused on determining the impact of various policies of demonetization on online shopping in Ludhiana district.