CREATIVE AND DIGITAL ENVIRONMENT AS AN ACCELERATOR OF CREATOSPHERE DEVELOPMENT: EXPERIENCE OF THE SAKHA (YAKUTIA) REPUBLIC

Abstract

The rise of digital economy and digital environment in Russia affects the public processes
and socio-economic development of the country. The study rests on the construction of a
knowledge model, the method of deduction and analytical methods of cognition of socioeconomic processes. The trends and development scenarios are simulated; the technologies of
convergent monitoring and programming of the target indicators of regional development
strategies and the state and municipal programs are reviewed. The society needs a nonstandard approach and creative thinking to respond to the technological challenges of smart
society and make the ‘digital breakthrough’. The paper proposes a new paradigm of
thinking—creatosphere—and formulates its definition, sources and resources. The place and
role of the digital infrastructure is specified using the example of the Sakha (Yakutia)
Republic, Russia. In the digital and creative economy, the creatosphere is the environment for
expressing human potential. A new management paradigm, emerging in the republic, is based
on the principles of visualization, synergy, complexity, time vector, creativity and trend
modeling. The accelerator of the new management paradigm is digital environment.