THE COMBINED EFFECT OF CAPABILITIES AND COGNITIVE FLEXIBILITY IN ACHIEVING CUSTOMER AGILITY-AN ANALYTICAL STUDY OF THE VIEWS OF A SAMPLE FROM MANAGERS AND EMPLOYEES OF ZAIN TELECOM COMPANY IN AL-DIWANIYA

Abstract

The present study aims to examines the correlation and influence Cognitive Capability and Cognitive Flexibility in customer agility , The study defines two main hypothesis that there is a positive correlation and impact between the Cognitive capability and Cognitive Flexibility in customer agility , Then the the Zain Telecom Company in AL-Diwaniya was selected as a community to study because of its vital importance in the telecommunications sector, the data was collected through a questionnaire, Data were collected through a questionnaire form prepared for this purpose, and distributed 95 questionnaires to Managers and employees , were retrieved valid for statistical analysis with a retrieval rate of 100%و SPSS vr software was used. 24 AMOS vr. 24 and Excel 2010, To extract correlation and impact results and test hypotheses, It was found that the hypotheses are correct in the light of the results of statistical analysis and reached a number of recommendations, Developing cognitive capability and flexibility in order to sense current and renewable customer needs.