PREVENTION AS A COMPLEX OF SOCIAL PRACTICES AND COMPONENT OF THE SOCIAL INSTITUTE FOR HEALTHCARE

Abstract

There is currently a controversy between the accepted healthcare model and those professional,
organizational, material and communication resources that are available for its implementation.
These are discrepant models of how to manage and implement institutes for health and social policy
and healthy living social practice.
The article presents original complex and sociological studies conducted from 2016 to 2017
(interview, expert survey, statistical document analysis), and the results obtained by the Russian
Public Opinion Research Center, Levada-Centre (2014).
The studies resulted in finding the basic trends of prevention as a social policy, actions in the healthy
living system implemented as individual behavioral strategies were described, basic components of
healthy living social institute were determined. It was established that basic factors that formed
behavioral strategies in the sphere of healthcare were determined by a person’s inner circle (family,
educational institutions, close friends). In this case, medical institutions are of lesser importance. The
basic paradigm must include understanding of the fact that prevention of diseases can’t be addressed
through the lens of medical manipulations only, as preventive healthcare is integrity of economic,
social, political and spiritual measures.