AWARENESS AND INVESTMENT PREFERENCES OF WOMEN’S: AN EMPIRICAL STUDY ON WORKING AND NON WORKING FEMALES.

Abstract

In today’s society women’s play a major role in almost every field and even they are becoming financially independent at a large scale so in future years women will be the major contributor in the economy. This study has been done to know the awareness and preferences for investment avenues by women. The respondents include both working (working in various fields) andnon-working women.