THE ROLE OF THE SHOPEE APPLICATION FOR HOUSEWIVES

Abstract

The increase in the number of internet users has had a positive impact on the development of
online stores and marketplaces. Currently, some people buy and sell goods or services online
ranging from fashion, electronics, airplane tickets, train tickets to household needs. The
purpose of this study is to see the extent of the role of the Shopee application for housewives.
This research is a descriptive research using a quantitative approach. Descriptive means
giving an overview of the role of the Shopee application for housewives based on
questionnaire results without analyzing and making conclusions. This study uses a Guttman
scale, then the results of the collected questionnaire answers are made a frequency
distribution table. The results of the analysis show the point of conformity is above 50%,
namely 85.16%, so it can be said that the Shopee application has a role for housewives.