DESIGN EXPORT DEVELOPMENT MODEL OF DAIRY PRODUCTS (BY GT)
Purpose: Today, export development is as a way of generating a recovery economy. Almost in all of the developing countries; the issue of export development is at the top of the government's priorities and policies, as there is awareness and attention to the nature of the issue of exports in developed countries. Under these circumstances, companies are trying in different ways to sell their goods and services around the world and maximize their profits.
Method: The present study has a qualitative-exploratory approach and the method of GT has been used as a research method. The tools of this research are semi-structured interviews. The participants of this research are 18 academic experts, experts in the field of export, managers and experts of the companies that were sampled by snowball sampling in the period of 2019
Findings and Conclusion: By analyzing the data of the interviews in the research, developing resistive export as the axial category; the causal conditions include economic foresight, export supports and the necessity to fulfill the macro-policies of resistive economy; interferer conditions include business diplomacy, conditions of economic sanctions and the role of government; ground factors include technological and up-to-date production, competitive organizational climate, efficient supply chain logistics and dynamic contribution of employees; strategies include designing an export-oriented marketing strategy document, enabling knowledgeable human assets, architecting trade negotiations and business intelligentization; consequences include competitive power, economic resilience, economic growth and production and employment boom.