A STUDY ON INVESTMENT PREFERENCES OF YOUNG INVESTORS IN THE CITY OF RAIPUR CHHATTISGARH, INDIA
From the economic liberalization there are numerous investment alternatives available in the market and the main objective of this research paper is to know the respondent’s preferences over the investment alternatives which are available in the market. Investment is an activity by which people earn money by investing their money in some Financial Asset and Physical Asset. As life is uncertain and the future can’t be predicted, so in order to secure future a person has to invest. Investors are investing their money with different objectives in their mind such as Profit, Security, and Appreciation etc. As a young investor has a good risk appetite and a good time horizon and to get a good return on the investment till, he reaches the age of 40, he has a various number of options to invest in. There are various number of investment avenues available in the market such as Bank Deposits, Post Office Deposits, Equity Market, Mutual Funds, Physical Gold, Real Estate. The study’s primary objective is to find what are the preferences among the Young Investors who belong to the age group of 21-35 years in today’s world. The attitude of the investors may vary from person to person within the same age group. The researchers have studied the various preferences among the young investors with help simplified questionnaire and personal interaction with the investors. The study is being conducted with reference to Raipur City. The primary data is gathered by using simplified questionnaire with the sample size of 119. The expected result of the study is that young investors are more inclined towards investment avenues like Equity Market, Mutual Funds.