THE INFLUENCE OF AUGMENTED REALITY (AR) ON MARKETING STRATEGIES OF FASHION RETAILING GOODS, THE EFFECTS ON CONSUMER TASTES, CONSUMER VIEWPOINTS ON AR INSTRUMENTS

Abstract

Introduction:

The primary goal of this research is to carry out empirical analysis to determine the various aspects and techniques of the digital customers ' experience related to the retail mode industry. In order to achieve this end, this work has produced few aims to collaboratively and independently detail each element specific to the chosen subject.

Objectives:

The key objectives of the current study are, thus, to determine the influence of the tools of Augmented Reality on marketing strategies of fashion retailing goods, the effects on consumer tastes, consumer viewpoints on Augmented Reality instruments and their benefits as well as the drawbacks of these goods.

Research methodology:

In this regard, secondary data from a variety of literary sources were collected by this research work and presented them in several areas so as to explain and discuss every possible aspect of the research topic.In addition, the chapter of research methodology was developed in which pragmatic paradigm was selected and detailed in this research work; an inductive research approach and exploratory research design were developed.

Findings:

The findings indicate that the increasing truth has been generally appreciated in the digital age because the companies have meritorious features and the atmosphere convenient for consumers to use. Finally, the study has also outlined a few guidelines that will enable organisations in the fashion retail industry to use Augmented Reality Tools in digital marketing practices.