COMMUNITY PERCEPTION OF USING QR CODE PAYMENT IN ERA NEW NORMAL
Keywords:QR Code Payment; Digital Payment; QRIS, Era New Normal, Cashless.
This study aims to explore people’s perceptions and the factors that influence people's intention to use QRIS for transactions in the new normal era. The questions were prepared concerning the Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB) using a qualitative descriptive method. The data were obtained through in-depth interviews with people in Jembrana Regency and Denpasar City. Research shows that most people are familiar with QR Code-based payment methods. Even though it already has a QR Code-based payment application, it has not been fully used for transactions at merchants. The public still does not understand that QRIS is a standardized QR code payment so that all QR Code-based payment applications can read all QR codes provided by merchants. The public has understood that cash as a medium for spreading the virus is still widely used in transactions during a pandemic. Some people have reduced cash transactions and stated that non-cash payment methods are safer during a pandemic, one of which is the contactless QRIS. QRIS is very easy to use by just scanning a QR Code and you don't need to have many payment applications. QRIS is very useful because it makes payments easier and faster, safer because it avoids viruses, and reduces the use of cash. Public interest in using QRIS is influenced by promos/cashback, invitations from organizers, friends, community leaders, and the government. Factors that prevent people from using QRIS are top-ups, technology failure, lack of understanding, network constraints, trust, and the availability of QRIS at merchants. This research can provide knowledge for the community and can be used as a reference for related parties to formulate the right strategy in increasing both the number of merchants and also the use of QRIS for transactions in the new normal era to increase the use of digital payments and support the creation of a cashless society in Indonesia.