AN EMPIRICAL STUDY ON THE FACTORS INFLUENCING THE INVESTMENT BEHAVIOUR OF CORPORATE PROFESSIONALS TOWARDS MUTUAL FUNDS

Abstract

The financial markets have been volatile, uncertain and dynamic with a surge of Assets Under Management(AUM)intherecentpast.Mutualfundscanbeanalternativetostockmarketinvesting for those investors who tend to diversify their portfolio investment and look out for capital appreciation. The present study aims to understand the investment behaviour of the corporate professionals and also to study the various factors which influence the investment behaviour of corporate professionals towards mutual funds. The study is based on as ample of 175 respondents by using convenience sampling technique. The primary data is collected through a structured questionnaire and the secondary data is collected throughvariousinternetsourcesandisanalyzedusingexploratoryfactor analysis using IBMSPSS20.0software.This study looks onto 35 different variables that determine the investment behaviour of corporateprofessionalstowardsmutualfundsbythestatisticaltechnique of Factor Analysis, the variables are reduced into 7 important factors.

This study will benefit the various AMCs in knowing the corporate professional’s investment behaviour and to know what factors the corporate professionals look forward when they go for investments in mutual funds. This analysis of investment behaviour is also important to drive successful and effective marketing efforts and strategies.