IMPACT OF DESTINATION IMAGE, PLACE ATTACHMENT, TOURIST SATISFACTION ON TOURIST LOYALTY (WORLD NATURAL HERITAGE SITE AND BIOSPHERE RESERVE IN KOMODO NATIONAL PARK)
The purpose of this study is to evaluate a theoretical model based on the hypothesized relationship between three constructs, namely destination image, place attachment, and visitor satisfaction as antecedents of tourist loyalty. This relationship was explored with a sample size of 253 people using a non-probability sampling technique: purposive sampling technique, who was both domestic and foreign visitors to Komodo National Park. The process of collecting data through interviews, observation and distributing questionnaires using Google Forms, which are distributed through social media and direct surveys. Data processing and hypothesis testing using the Structure Equation Modeling (SEM) method. The findings illustrate a clear pattern of the dimensions of the destination image, place attachment, which is built as an antecedent of the formation of tourist loyalty attributes mediated by the level of visitor satisfaction. However, visitor satisfaction is not proven to affect tourist loyalty. These findings suggest important implications for theory and practice in tourism marketing.