EMBODIMENT OF VALUES IN PRINTED INSTRUCTIVE ADVERTISEMENT

Abstract

Values ??are one of the basic pillars on which society is based and is a reflection of it. As it represents one of the important aspects in the formation of social awareness, as they are values ??inherited through culture, customs, traditions, beliefs and the environment. The advertisement helped establish positive values ??to indicate their importance and the need to follow them because they are high values ??that indicate human culture and have a role in his life to adopt a relationship between the designer and the recipient through The communication message that is poured into a package of promoting awareness and educating the individual with the intention of directing the recipient in a variety of ways to raise awareness, as well as consolidating the values ??of his community that are shown by the advertisements with the intention of spreading and adopting them .