GREEN INITIATIVES IN BUSINESS – AN INSIGHT OVER THE PROS, CONS AND NOTIONS BEHIND IT
Green Initiatives are the start-up steps taken by U.S as the first in the world by recognising the need and importance of air, water and soil as a Modern Green Movement after the Second World War when it realised that pollution related issues has happened during that Industrial age period of time. It was during that time lots of industries based on steel, fuel and chemical manufacturing concerns emerged exposing a lot of industrial pollution to the surrounding environment affecting the living and nature. The U.S Government has initiated the U.S. Environmental Protection Agency (EPA) during 1970 as a means to safeguard the environment with the principles such as creating a safe and healthy surrounding in spite of those industrial pollution. Hence this research paper focuses on the Pros and Cons of Green Initiatives in Business and the notions behind this green initiative concept. Innovative insights have been generated which would be helpful for the various industries in protecting themselves, their workers and the environment on the whole from hazardous pollution which may highly affect the future generations to have a peaceful and healthy environment to live in this world.