A STUDY ON AWARENESS LEVEL AND THE INFLUENCE OF EDUCATIONAL QUALIFICATION TOWARDS THE HEALTH INSURANCE POLICIES (WITH SPECIAL REFERENCE TO CHENNAI CITY)
Health Insurance is a very important sector which should be focused by all of us. The Government is taking initiatives and many schemes to promote health insurance and improve the health conditions of all the citizens. It is very essential to all of us to lead a healthy life. The importance of health insurance is gaining momentum year after year. This paper throws a light on the awareness of health insurance and the influence of educational qualification towards the health insurance policies. The awareness level of the health insurance policies and the impact of educational qualification with respect to various factors influencing the purchase of health insurance policies are studied. There are many factors like coverage benefits, convenience, accessibility, premium terms etc. which influence the purchase of the health insurance policies. The various factors and their influence on purchase of health insurance are studied on the basis of educational qualification of the respondents. The author concluded that there is high awareness level on the whole and only few factors are significant while many factors are insignificant with respect to educational qualification.