THE PERCEPTION ON WOMEN ENTREPRENEURS IN SAUDI ARABIA
Women entrepreneurs in Saudi Arabia are demonstrating great potential in the field of entrepreneurship. This work has analyzed the significant role of business culture in the perception of women entrepreneurs in Saudi Arabia. This work was done using quantitative method. Data collection was done using survey questionnaire. The number of samples for this study was 100. The data were analyzed using basis statistics. The findings have shown that the women entrepreneurs in Saudi Arabia face several problems. The respondents have stated that 20 % of the problem faced is lack of self-confidence, 30 % stated lack of achievement, 15 % stated lack of initiative, and 15 % have stated personal problems. Nevertheless, the findings of this work have also shown that about 65 % of the respondents agreed that opportunities are provided to women entrepreneurs to be creative and profitable in their business. Likewise, the results showed that 70 % agreed that women entrepreneurs have opportunity in the business market. Furthermore, 55% agreed that women entrepreneurs are able to contribute to the economy of Saudi Arabia. Finally, majority of the respondents agreed that the government must further enhance their support to develop the women entrepreneurs.