IMPACT OF QUALITY ASSURANCE ACTIVITIES ON CULTURE QUALITY VALUES AT THE UNIVERSITIES: CASE STUDY IN HO CHI MINH CITY, VIETNAM
Quality culture supports continuous improvement towards total quality management. Within a university, the effective implementation of quality assurance activities underpins the creation of cultural quality values. This paper investigates the impact of quality assurance activities on cultural values at eight Vietnamese universities in Ho Chi Minh City. A questionnaire was administered to 222 lecturers from eight universities (four public and four private). This covered five areas and collected data on organizational culture, feedback from students, question bank building, and personal perceptions of quality assurance activities. The impact of quality assurance on cultural values was greater at the private universities than at the public universities. This reflects the greater dynamism of private universities, whose autonomy requires them to give greater attention to quality issues.