PERSUASION AND IDEOLOGICAL REPRESENTATION IN FACEBOOK PAGE KHABEES ORAT; A CRITICAL DISCOURSE ANALYSIS

Abstract

This Research applies the theory and method of Critical Discourse Analysis (CDA) to examine the ideological components of the Facebook page (Khabees Orat) memes. Drawing on analytical concepts from CDA and related perspectives, such as multimodal discourse analysis and social semiotics, this research analyzes the visual and textual elements of a sample of the Khabees Orat memes. The Research argues that the text and images featured in the memes are ideologically salient and discursively construct oppositional binaries between “us” and “them” in terms of many social standards and our own created norms.