READINESS OF INDONESIA TELECOMMUNICATION BUSINESS INCUMBENT IN FACING DISRUPTION ERA

Abstract

1. Telkom Indonesia (Telkom) as a long-stand incumbent of telecommunication sector must anticipate disruption phenomenon, as the industry is highly fast-shifting with also threat from direct and indirect competitors. This research aims to analyze the readiness of Telkom in facing this disruption era and what should be their strategy moving forward. Using qualitative method with primary data are interview with representatives of Telkom, while secondary data are literature study such as reports and journals. Data processing and analysis are using several strategic business tools. Currently Telkom offers 4 business segments: Mobile, Enterprise, Consumer, Wholesale and International Business. Based on the analysis result, the most promising business opportunity is the Consumer segment, where penetration is still low that enable high Market Growth and Market Share growth. Telkom should conduct an aggressive strategy in the form of market penetration and market development in this segment to encourage the use of this service.